Boeing 777: Connect any two cities in the world nonstop
From the description of the Boeing 777:
One of the newest members of the 777 family, the 777-200LR Worldliner has the capability to connect virtually any two cities in the world nonstop. It will carry more passengers and more revenue cargo farther than any other jetliner. Also, the 777-200LR can carry a full cargo load on routes where other airplanes are payload limited. This gives airlines the capability to carry the same number of passengers farther and with additional revenue-generating cargo.
Connect any two cities in the world nonstop. An immensely compelling yet succinct statement of ambition.