Skip to main content

HzO: this product sells itself

From Samsung and Apple looking at new waterproof smartphone tech, I thought this was a great example of how to make an impression. Figure out how your product improves someone else's, demonstrate it, and show them. No explanation needed.

We showed the Samsung Chairman the technology with a Samsung Galaxy S that we had coated with HZO and he couldn't believe his eyes," a representative of the company told us. "Samsung is really excited by the tech."