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Free beef

There are a lot of traditions in the US that raise a smile to my face, but among them all, my favorite belongs to Les Schwab Tires.

For the last 39 years, Les Schwab have given away free beef as a promotion during February. Last year, I confess I thought I was just missing something in the translation or not catching some slang. But no, it's true, buy a set of tires this month, and you'll get free beef, either straight from the freezer or neatly presented in a party pack.

Beef: it's what's for dinner.