Having recently discovered quite a taste for gin & tonic, I've just made a visit to the Bombay Sapphire official site.
With lot's of fancy Flash and pointless things to do, I'm having to ask why the money I pay for this fine drink goes into creating an accompanying web site. I'm satisfied with this drink in a bar, I really don't think I need a trendy web site to heighten my enjoyment of the beverage.
It's still a miracle to me that Guinness can spend so much on advertising and still turn a profit. That said, I seem to be drinking a lot of the black stuff these days, perhaps because I'm seeing so many visual cues to do so. I suspect I have answered my own question.